Tailoring commercial products to meet refugees' needs
Companies can engage refugees as customers by tailoring their products to better meet the needs of refugee communities. This is critical in sectors such as financial services and telecommunications, where refugees often face increased barriers to access.
By tailoring these products to better meet refugees’ needs, businesses can help them access key services, as well as gain a new, loyal customer base.
Airbnb and Airbnb.org have helped over 20,000 refugees find accommodation in their new host countries via the Airbnb rental platform. In 2021, they pledged to find temporary stays for up to 20,000 Afghan refugees.
Telefonica will provide up to 10,000 Venezuelan refugees in Colombia access to affordable telecommunications services. This includes providing internet hotspots at shelters for Venezuelans and offering subsidized mobile plans.
BNP Paribas has helped refugees open bank accounts by reducing regulatory requirements and installing teller services in tobacco shops & convenience stores.