How Hiring Refugees Helps Brands: Europe looks at how brands taking action to hire refugees positively affects consumer perception and purchase behavior in Europe.
According to a Tent-commissioned survey of 5,622 adults in France, Germany, the Netherlands, Poland, Spain, Sweden, and the UK, European consumers are broadly supportive of brands taking concrete actions to support refugees. Specifically, consumers indicate by a very wide margin that they are more likely to buy from brands hiring refugees. In fact, European consumers of every age group indicate by a wide margin that they are more likely to buy from brands hiring refugees, as do European consumers of all political views.
This research was commissioned by Tent and conducted by experience management company Qualtrics.
Download the report findings below: