Eintracht Frankfurt Features Tent Logo in Exclusive Jersey Takeover, in Partnership with Indeed

  • All players from Eintracht Frankfurt Men’s, Women’s, and Under-21 football clubs to wear special jerseys featuring the Tent Partnership for Refugees logo throughout this weekend’s matches
  • Made possible through lead sponsor and long-time partner Indeed, the partnership aims to promote Tent’s mission to mobilize businesses to integrate refugees into the German labor market

Frankfurt, October 6, 2023 — Eintracht Frankfurt and Indeed have joined forces with the Tent Partnership for Refugees (Tent). Across three separate Eintracht Frankfurt matches this weekend — the men’s Bundesliga home match against 1. FC Heidenheim, the women’s Frauen-Bundesliga match against Leipzig, and the U-21’s match in Fulda-Lehnerz — all players will take the field in a special takeover jersey. In lieu of lead sponsor Indeed, all jerseys will instead feature the logo of Tent — a network of more than 300 large companies that are committed to the economic integration of refugees.

“We are grateful to Eintracht Frankfurt and Indeed for their commitment to helping refugees find jobs and their willingness to spotlight the work of the Tent Partnership for Refugees to mobilize the business community in Germany in pursuit of this goal,” said Christian Schmidt, Germany Country Director at Tent. “It is our hope that through this campaign, many more major companies will join us to improve the lives of the more than two million refugees living in Germany today by connecting them to jobs.” 

In Eintracht Frankfurt’s home country of Germany, 2.1 million refugees have sought refuge. However, the majority remain unemployed despite their talent, eagerness, and legal right to work. Meanwhile, approximately 1.7 million job vacancies in Germany are unfilled due to labor shortages. For companies that step up to hire refugees, the benefits are tremendous — they fill their labor gaps, gain skilled and engaged employees, and provide a sustainable solution that’s good for both society and the local economy. 

“Getting people into jobs, like getting them into sports, is one of the strongest drivers of social integration for refugees and enables them to get back on their feet in their new country. That’s why it is very important to us to raise awareness of this issue together with our main sponsor Indeed,” says Axel Hellmann, Spokesman of the Board of Eintracht Frankfurt Fußball AG.

Discrimination, lack of recognition of foreign educational qualifications, and language barriers are just some of the reasons why refugees repeatedly fall through the cracks when applying for jobs. “On the one hand, refugees lack professional networks, access to job offers, and the opportunity to travel to job interviews,” says Frank Hensgens, Vice President Sales at Indeed. “On the other, companies are desperately looking for new employees due to labour shortages. This is precisely the gap we are addressing with Tent.”

To further bridge the gap between refugees and job opportunities in Germany, and as part of a series of job fairs across Europe this fall co-organized by Indeed and Tent , a “Job and Career Fair” on October 19 will take place in Berlin aimed at connecting refugees to job opportunities. With the support of UNHCR, the UN Refugee Agency, as well as Jobs4Refugees and Kiron — two local nonprofits helping to upskill refugees and connecting them to work — jobseekers including refugees can find out about open positions in companies, receive support with filling out job applications, and interview with participating employers onsite. 

During the Sunday evening Bundesliga Eintracht Frankfurt match, players will enter the pitch accompanied by children of refugee families supported by Jobs4Refugees. Tent branding will also feature across all in-stadium advertising boards throughout the match.

About Eintracht Frankfurt
Founded in 1899, Eintracht Frankfurt is one of the most nationally and internationally recognized sports brands and the sporting beacon of the Rhine-Main region. At Eintracht Frankfurt e.V., more than 130,000 people are currently active in a total of 19 departments. In addition to the classic club sports such as soccer, tennis, gymnastics, table tennis, basketball, volleyball and field hockey, Hesse’s best-known sports club also offers a home to numerous sports enthusiasts: curlers and curlers, as well as triathletes, rugby and frisbee players, proudly wear the eagle on their chest. Eintracht Frankfurt succeeds in uniting success-oriented competitive sports and health-oriented mass sports under one roof. On July 1, 2000, the club spun off its professional licensed soccer operations into Eintracht Frankfurt Fußball AG. The Board of Management consists of Axel Hellmann (Spokesman of the Board), Oliver Frankenbach, Markus Krösche and Philipp Reschke. The club holds 67.89% of the shares in the AG. Eintracht Frankfurt’s greatest achievements include its successes in men’s professional soccer: winning the German championship in 1959, winning five DFB Cups (1974, 1975, 1981, 1988 and 2018) and winning the UEFA Cup in 1980 and the UEFA Europa League in 2022.

About Indeed
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world (Comscore, Total Visits, June 2023), giving job seekers access to millions of jobs in more than 60 countries and 28 languages. Nearly 3.5 million employers use Indeed to search and hire new employees. More than 350 million visitors use Indeed every month to search for jobs, post resumes, research companies, and more.

About the Tent Partnership for Refugees
With more and more refugees displaced around the world, businesses have a critical role to play in helping refugees integrate economically in their new communities. Tent was launched in 2016 by Hamdi Ulukaya, the CEO and founder of Chobani – a multibillion dollar food company in the U.S. – to mobilize global businesses to fill this gap. Today, Tent is a network of over 300 major companies committed to helping hundreds of thousands of refugees access local labor markets by helping them become job-ready and connecting them to work. Find out more at www.tent.org

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