Research Reports
How Helping Refugees Helps Brands: United States (2022)
Research was authored by faculty and scholars at the NYU Stern School of Business.
How Helping Brands Helps Refugees: United States looks at how brands taking action to support refugees affects consumer perceptions in the United States.
Overall, U.S. consumers exhibit a significant level of support for brands that help refugees, indicating that brands can “do good” by making positive contributions in the lives of refugees, and “do well,” by attracting consumer support at the same time.
This survey was a collaboration between the Tent Partnership for Refugees and New York University’s Stern School of Business, one of the world’s oldest and most prestigious business schools.