How Helping Refugees Helps Brands: Europe
Supporting refugees is a politicized issue. Brands are sometimes concerned about undertaking activities that support refugees and how they communicate them externally, for fear of alienating sections of their consumer base. This research shows that brands can do well by doing good. Overall, no matter how brands choose to support refugees, Europeans are with them and it should encourage companies to expand and proactively communicate their refugee efforts.
How Helping Refugees Helps Brands: United States
This study analyzes how brands making commitments to support refugees affects consumer perceptions in the United States. U.S. consumers exhibit a significant level of support for brands that help refugees, indicating that brands can “do good,” by making positive contributions in the lives of refugees, and “do well,” by attracting consumer support at the same time.
Tent Tracker: Public Perceptions of the Refugee Crisis (2017)
In December 2016, Tent commissioned its second public opinion survey on the perceptions of refugees amongst the population of 12 countries. AudienceNet conducted a comprehensive survey of 12,500 individuals from Australia, Canada, France, Germany, Greece Hungary, Italy, Serbia, Sweden, Turkey, the United Kingdom, and the United States. The findings of this survey show that while the public has many conflicting views about welcoming refugees into their communities, there is plenty of opportunity to positively shift the narrative.
With so much written and discussed about public opinion of refugees and the policies that would impact their lives, the Tent Partnership for Refugees commissioned extensive survey research to hear from refugees in their own words. AudienceNet conducted a comprehensive survey of 1,500 refugees living in Germany, Jordan, and Greece. The findings from this polling are compelling, sometimes heartbreaking, and provide important insight for communities, policy makers, and concerned citizens around the world.
Tent Tracker 2016: Qualitative Surveys
In March 2016, Tent commissioned in-depth, qualitative research to better understand the public perception of refugees and the refugee crisis in five countries—Canada, France, Germany, Sweden, and Turkey. Tent sought to better understand the general public’s awareness of the issue, why they believed what they did, and explore ways in which those opinions could be shifted.